Jaarbeurs

Made-to-measure meetings at ‘village square’ of the Netherlands

Meeting each other, catching up, re-establishing old connections – even in this fast world of internet, email and e-commerce, human contact is still irreplaceable. It is like feeling, tasting and smelling. Jaarbeurs Utrecht is the ideal spot for contact. We want to create just the right atmosphere for all our visitors. Jaarbeurs Utrecht is planning to be thé village square that everybody comes to. A place where people come for all kinds of reasons, and where they are happy to return time and again. All activities of the venue operate at the heart of a 24-hour economy where business and leisure enhance each other’s strengths and seamlessly come together.

Creating and facilitating an environment where people can physically meet. That’s what it is all about at Jaarbeurs Utrecht, based on people’s centuries-old need to meet others. It may be the case that all kinds of virtual meeting points have flourished in recent years, but you also can’t help noticing that people are again showing an ever greater desire to physically meet each other. Many LinkedIn communities are now organizing personal meetings, for example. After all, people will always be sensuous and social creatures with a need for real-life contact. A village square is the physical meeting point par excellence. Not a static entity, but a location that changes on account of the comings and goings of different people.
 

Made-to-measure meetings

The two concepts that Jaarbeurs Utrecht has successfully devised and marketed make an important contribution to optimising meetings and therefore the shape of the ‘village square’ concept. In the case of the ‘meetingmoods’ concept, already a great success, customers are assisted in achieving their objectives through the creation of the right atmosphere - the right mood - in the run-up to and during meetings. One of the locations, Media Plaza, is the base for unique, innovative and inspiring meetings. Here, Jaarbeurs Utrecht and Stichting Media Plaza have joined forces to enable businesses and organisations to innovative successfully and in depth. Stichting Media Plaza supplies high-quality content, while Jaarbeurs Utrecht provides the right surroundings, emotion, and decor.

Based on almost one hundred years’ experience, ‘Jaarbeurs Insperience’ offers the inspiration that can help organisers and exhibitors attain their objectives as efficiently and effectively as possible. This is achieved by placing the visitor at the heart of the proceedings and by translating the four human perception processes of escaping, experiencing, learning and admiring to the trade fair floor.

Each formula is devised and planned on the basis of the individual objectives of the customer, whichever of the two concepts he decides to use. In other words, every customer gets exactly what he needs.